About The Cause
In light of the current situation bringing a level of comic relief while focusing on a good cause is about all most of us can do right now. We launched the campaign with the hope of raising enough funds to make a difference for those who need it most. There is no funding target, or goal, everything donated through this campaign will be donated to Foodbank Lifeline Foundation. To take part in the campaign all you have to do is:
Step 1: Take a photo balancing as many toilet paper rolls on your head as you possibly can
Step 2: Upload the photo to Facebook and/or Instagram and use the hashtag #TheRollMustGoOn
Step 3: Tag 3 people to match the amount of toilet rolls you managed to balance
Step 4: Donate!